Titel | Park |
Titel (Originalsprache) | Parc |
Agentur | Publicis Conseil |
Kampagne | Fathers & Sons - Wonderbra |
Werbende | Hanesbrands Inc. |
Marke | Wonderbra |
Posted | Februar 2008 |
Geschäftsbereich | Dessous, Unterwäsche, Schlafanzüge |
Philosophie | Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact. |
Problem | This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy! |
Medientyp | Presse & Publikationen |
Executive Creative Director | Olivier Altmann |
Art Director | Damien Bellon |
Texter | Thierry Albert |
Account Executive | Ingrid Kuhn |
Account Executive | Gaëlle Morvan |
Account Executive | Patricia Denis du Péage |
Fotograf | David Harriman |
Post-Produktion | Loupe |
Werbeleiter | Carlo Paolucci |
Werbeleiter | Dominique Laroche |
Werbeleiter | Vanessa Masliah |