| Titel | Shagun Ka Lifafa |
| Agentur | McCann Mumbai |
| Kampagne | SHAGUN KA LIFAFA |
| Werbende | Ujjivan Small Finance Bank |
| Marke | Ujjivan Small Finance Bank |
| Posted | JunI 2022 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | The initiative aims to give financial independance to women in Tier-II and III Indian cities through a redesigned version of 'Shagun Ka Lifafa' - the traditional gifting envelope presented at weddings. The envelopes were redesigned to become joint bank account opening forms, urging women to be actively involved in financial decisions. |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Director | Prasoon Joshi |
| Bild und Kamera | Amol Jadhav |
| Texter | Ashish Chakravarty |
| Texter | Karthik R |
| Texter | Prasoon Joshi |
| Texter | Vineet Mahajan |
| Texter | Sambit Mohanty |
| Creative Director | Karthik R |
| Creative Director | Suresh PV |
| Creative Director | Vikash Kumar Ravi |
| Executive Creative Director | Rathish Subramaniam |
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