| Titel | Hello |
| Agentur | Wieden + Kennedy |
| Kampagne | Madden NFL '08 - EA Sports |
| Werbende | Electronic Arts Inc. |
| Marke | EA Sports |
| Posted | August 2007 |
| Produkt | Madden NFL '08 |
| Geschäftsbereich | Videospielekonsolen |
| Slogan | It's in the game. |
| Story | This spot introduces Maddenites to the next generation of Madden NFL Football and gets them hyped for the upcoming season. Using an array of shots from Madden 08 showing off the new visual styles and features, and set to upbeat music, the action showcases Vince Young, Brian Urlacher, and LaDainian Tomlinson in various action shots dominating the competition. |
| Problem | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Post-Produktion | Joint Editorial House |
| Audio-Postproduktion | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Texter | Will Ulbricht |
| Art Director | Lee Jennings |
| Etatdirektor | Steve Barry |
| Etatdirektor | Victoria Krueger |
| Produzent | Corey Bartha |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Produktionsfirma | RadicalMedia |
| Regisseur | Greg Kohs |
| Cutter | Matt Hilber |
| Direktor Fotografie | Chris Hornbecker |
| Produktionsfirma | Pump Audio, Inc. |
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