Titel | Crush Hour |
Agentur | Ogilvy |
Kampagne | Crush Hour |
Werbende | Europcar |
Marke | Autoliberté Europcar |
Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 11 |
Geschäftsbereich | Auto- & Lieferwagenvermietungen |
Philosophie | With the new service Autoliberte from Europcar, renting a car became so easy that having it own car became totally pointless. We highlight this point in a humorous way: pranking innocent people with hidden cameras, making them believe that thei cars have been crushed by an obscure fake authority |
Medientyp | Case Study |
Post-Produktion | Nightshift |
Musik | Studio Appollos |
Tonproduktion | Teleski |
Produktionsfirma | Moonwalk |
Regisseur | Gustav Johansson |
Agency Producer | Antoine Bagot |
Texter | Benjamin Dessagne |
Art Director | Emmanuel Bougneres |
Executive Creative Director | Chris Garbutt |