| Titel | Egypt |
| Agentur |
Ubachs Wisbrun (now UbachsWisbrun/J. Walter Thompson)
|
| Kampagne |
Cameroon - Rabobank
|
| Werbende |
Rabobank
|
| Marke |
Rabobank
|
| Posted | Mai 2005 |
| Produkt |
Banking
|
| Produkt (Originalsprache) | Banking
|
| Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung
|
| Slogan | It's time for a bank who does it differently |
| Slogan (Originalsprache) | Het is tijd voor een bank die 't anders doet |
| Story | Rabobank helps establish countless (financial) co-operatives around the world. It not only provides financial assistance, but more importantly it provides the required knowledge and manpower. The bank - that was established more than a century ago by farmers who were unable to obtain credit - has spread it's success as a co-operative to countries including Cameroon. |
| Philosophie | Leverage Rabobank's roots as the basis for communications. At Rabobank, SRE is not a cosmic trick to present a social image. SRE is at the heart of the co-operative philosophy. Demonstrate that in today's world the 'old fashioned' formula of the co-operative is still extremely modern and applied successfully around the world today. |
| Problem | Rabobank holds a least to publicly listed banks, Rabobank's primary focus is not on profits, but above all on people. The challange is to show and clarify that this distinction is what makes Rabobank an involved and attractive bank. |
| Medientyp |
Presse & Publikationen
|
| Markt | Niederlande |
| Art Director |
Wim Ubachs
|
| Texter |
Wim Ubachs
|
| Agency Producer |
Brigitte van Gennip
|
| Filmproduzent/Produzent |
Ellen Langeveld-Pype
|
| Regisseur |
André van Duren
|
| Cutter |
Martin Gould
|
| Etatdirektor |
Arco Bregman
|
| Werbeleiter |
Tom Peijster
|
| Werbeleiter |
Esmarije Voorboom
|
