Jeff Hilts
Chief Creative Officer at FCB Canada
Toronto, Kanada
TitelSwedish Car
Agentur
Kampagne Swedish Car
Werbende Toronto Jewish Film Festival
Marke Toronto Jewish Film Festival
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 4
Story Just because you’re not Jewish doesn’t mean you can’t attend this year’s Toronto Jewish Film Festival. 
Philosophie That’s the message of a new campaign created by FCB Toronto to promote the event, which runs from April 30-May 10 (and only the films have to be Jewish, FYI). To highlight that sense of all-inclusiveness, FCB helmed a few spots that indulge in some rather ridiculous stereotyping to hammer home the “just because you’re this doesn’t mean can’t do this” missive.
Thanks to our clueless interviewer, we learn that white guys do eat tacos, Asian guys do drive Volvos, and you needn’t know yoga’s Hindu history to practice it.
The campaign as a whole is silly, but it’s easy to understand what FCB and TJFF are going for. 
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