fiftyfifty - "City"

Havas Germany

Havas Germany Düsseldorf, Deutschland

Awards

1246

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: fiftyfifty
Länder: Deutschland

Werbende: fiftyfifty

Titel	City
Brief	We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society.
Agentur	Havas Germany
Kampagne	Winter in Germany
Werbende	fiftyfifty
Marke	fiftyfifty
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 1
Geschäftsbereich	Gemeinnützige Organisationen
Story	In the last 10 years, the number of homeless people who have died of cold death has increased by 500%. Even if we believe that climate change will bring us warmer winters, the reality is different. Along with warmer periods, the number of days and nights with hard frost is unfortunately also increasing.
Philosophie	"FiftyFifty" - a non-profit homeless charity - wants to draw attention to this problem and show people how dangerous winter is for homeless people. To do this, for this campaign we used a thermal imaging camera and photographed real homeless people in their environment. The results are haunting snapshots. They show the body temperature of homeless people in contrast to passersby. In conjunction with the text, the contrast was further emphasized. In this way, we conveyed to the recipient a sense of the life-threatening problems faced by homeless people in the freezing cold - with one goal: bring people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for a society and cannot leave us cold.
Medientyp	Plakat
Chief Creative Officer	Eric Schoeffler
Art Director	Alexander Schon
Art Director	Joane Calvano
International Client Service Director	Harald Jäger
Etatdirektor	Anna Berg
Kundenbetreuer	Isabell Rass
Senior Producer	Judith Domogalla
Content Creator	Leonard Krähahn
Produktion	Leonard Krähahn
Produktion	Alexander Schon
MUSIC Artist	Oliver Koletzki
Social media consultant	Katharina Ebenau