| Titel | Don't Slip Away |
| Brief | When the infatuation wears off and everyday life takes hold, it's not the big gestures that keep the love alive. It's the little things. This long copy ad touchingly translates Ikea's "Where life happens" concept into print. |
| Agentur | Åkestam Holst /NoA |
| Kampagne | Don't Slip Away |
| Werbende | IKEA |
| Marke | Ikea Siggerud |
| Posted | November 2018 |
| Geschäftsbereich | Fachgeschäfte |
| Story | When the infatuation wears off and everyday life puts its sharp claws into what we love, it's not the big gestures that keep the love alive. It's the little things. The things that make the few but close moments we share become a little closer. A little warmer. A little more frequent. Like a simple and modest mattress wedge from IKEA, for example. Because that's how our products work. They make everyday life a bit better. Whether it's about divorced parents, rebellious teens or two people who love each other but doesn't show it often enough. They're simply where life happens. And with an emotional concept that has achieved worldwide success through relatable and realistic imagery and film depicting modern life with a subtle product message - taking it on from a copywriting perspective was challenging. But sometimes it's a thousand words that does the job, instead of a picture. |
| Medientyp | Presse & Publikationen |
| Creative Director | Magnus Jakobsson |
| Texter | Stephanie Moradi |
| Art Director | Eva Wallmark |
| Art Director | Jesper Holst |
| Art Director | Michal Sitkiewicz |
| Anna Forsberg | |
| Kundenbetreuer | Mimmi Morén |
| Etatdirektor | Kjell Månsson |
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