Stellvertretender Creative Director
at
Ogilvy & Mather Japan / Geometry Global Japan
Tokyo, Japan
| Titel | Impossible Sprint |
| Agentur | TBWA\HAKUHODO |
| Kampagne | Impossible Sprint |
| Werbende | adidas |
| Marke | adidas |
| Posted | März 2005 |
| Geschäftsbereich | Sportbekleidung |
| Philosophie | Take the glamour event of the Olympic games to death-defying heights by placing regulation 100-meter tracks on the sides of skyscrapers in Hong Kong and Osaka and then running heats, semis and a final over the three weekends of the games. A solution that not only attracted attention, but also allowed us to demonstrate the spirit of Impossible is Nothing,not just talk about it. |
| Problem | Bring the excitement and spectacle of the Olympics to this part of the world when the games themselves are taking place on the other side of the world. |
| Ergebnis | Thus far it has earned over US$80 million in free publicity locally, regionally and globally. A CNN reporter rappelled down the length of the track and filed his report vetically (albeit obviously). Best of all, bothj the Gravity Games and the X-Games have expressed interest in making it a 'real' sport. |
| Medientyp | Außenwerbung |
| Markt | Japan |
| Art Director | Shintaro Hashimoto |
| Art Director | Hirofumi Nakajima |
| Creative Director | John Merrifield |
| Texter | John Merrifield |
| Produktionsfirma | Media Concierge |
| Fotograf | A. Amana |
| Account Supervisor | Ada Chiu |
| Account Supervisor | Ruth Ang |
| Account Supervisor | Steven Horowitz |
| Account Supervisor | Annie Ye |
| Account Supervisor | Winnie Lee |
| Account Supervisor | Taro Sato |
| Leiter der Werbeabteilung | Paul Pi |
| Leiter der Werbeabteilung | Hisamichi Kinomoto |
| Leiter der Werbeabteilung | Cindy Ng |
| Leiter der Werbeabteilung | Taro Sekimoto |
| Leiter der Werbeabteilung | Fumitoshi Sato |
Mehr Projekte
ALLE SEHENSecond Life
- MARKE:
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- AGENTUR:
- Ogilvy & Mather Japan / Geometry Global Japan