Charlie Bigham's - "Meet Charlie Bigham"

VCCP

VCCP Global

6462

Marke: Charlie Bigham's
Länder: Großbritannien

Werbende: Charlie Bigham's

Titel	Meet Charlie Bigham
Agentur	VCCP
Kampagne	Meet Charlie Bigham
Werbende	Charlie Bigham's
Marke	Charlie Bigham's
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 1
Geschäftsbereich	Nahrungsmittel
Story	Charlie Bigham’s is making a long-awaited return to UK TV screens with a new fully-integrated campaign for its handmade, freshly-prepared meals which celebrates its founder’s food philosophy and commitment to quality in every single dish produced in its kitchen. Created in partnership with its agency of record, VCCP London, with media planning and buying by Electric Glue, the new campaign introduces a new brand platform with the message: “Handmade in Charlie Bigham’s kitchen, cooked in yours”. A charming animated 30” spot titled ‘Meet Charlie Bigham’ sits at the heart of the campaign, introducing Charlie’s story and following his hands-on involvement in creating the dishes which grace the dining rooms, living rooms and kitchens of homes around the UK and have made Charlie Bigham’s a category-leading brand. Featuring the illustration of Emily Sutton, who designs Charlie Bigham’s packaging for Big Fish, the film was directed by award-winning animation director Isabel Garrett of Blinkink, and shows Charlie picking ingredients in the market and designing new recipes in the tasting kitchen. Voiceover for the TVC is provided by Charlie himself and by Richard Osman, who has previously voiced Charlie Bigham’s audio campaigns. The campaign challenges preconceptions of ready meals (the category which Charlie Bigham’s leads) as mass produced products which compromise on quality. Charlie Bigham’s rejects the term for its products as each of their dishes is handmade, freshly prepared and never frozen. The new trail introduces Charlie to TV audiences for the first time, with the voiceover pointing out that: “You couldn’t make him up, even though most people think that we have!” It goes on to tell the story of Charlie’s travels 25 years ago which inspired him to create prepared meals with high quality ingredients, and how this grew into the much-loved brand. The film is underpinned by a 360-degree campaign that will be rolled out across TV, radio, OOH, social and PR. This will be managed by an agency team comprising Electric Glue for media planning and buying, MK21 for social channels and Sunny Side Up for PR.
Medientyp	Fernsehen
Länge	30 seconds
Werbeagentur	VCCP
Deputy Executive Creative Director	Ross Neil
Kaufmännischer Geschäftsführer	Clare Greenhalgh
Planungsleiter	Nicky Vita
Planning Director	Devin Ross
Agentur TV-Produzent	Rosie Good
Produktionsfirma	Blinkink at Blink
Regisseur	Isabel Garrett
Cutter	Jac Clinch
Executive Producer	Josef Bryne
Produzent	Rebecca Little
Post	Blinkink at Blink
Post-Produktion	Rebecca Little
Kolorist	CHEAT London
Sound Engineer	Major Tom
Etatdirektor	Sophie Abdo
Agency Account Manager	Jasmine Beale
Account Executive	Isabel Harrison
Creative Producer	Matt Hearn
Media Buying Agency/Media Planner	Electric Glue
Medienplaner	Lexi Booker
PR	MK21