| Titel | Pregnancy Test |
| Brief | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Agentur |
T&Pm
|
| Kampagne |
The Design For Everyone
|
| Werbende |
Royal National Institute of Blind people (RNIB)
|
| Marke |
Royal National Institute for Blind People RNIB
|
| Posted | November 2021 |
| Geschäftsbereich | Gemeinnützige Organisationen
|
| Story | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Medientyp |
Produktdesign/Entwicklung
|
| Executive Creative Director |
Yan Elliott
|
| Executive Creative Director |
Micky Tudor
|
| Creative Director |
Angus Vine
|
| Creative Teammitglied |
Angus Vine
|
| Creative Teammitglied |
Helen Rogerson
|
| Creative Producer |
Joseph Tomlinson
|
| Kaufmännischer Geschäftsführer |
Benedict Pringle
|
| Etatdirektor |
Steph Nicolaides
|
| Etatdirektor |
Sarah Firmston-Williams
|
| Kundenbetreuer |
Freddie Chambers
|
| Etat-Planer |
Katherine O
|
| Etat-Planer |
Claire Carmichael
|
| Etat-Planer |
Ed Davenhill
|