| Titel | Moppet |
| Agentur | Grey Johannesburg |
| Kampagne | Dogs Everywhere |
| Werbende | SPCA |
| Marke | SPCA |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 4 |
| Geschäftsbereich | Tierrechte |
| Slogan | Everything is telling you to adopt a dog. |
| Story | When people decide to get a dog, they generally choose a breed, then shop for a breeder. This is really sad because there are thousands of dogs who have been rescued and are up for adoption. These dogs awaiting adoption cost money to the animal shelters often straining already tight charity-dependent budgets. Our solution? Pareidolia. Using people’s want for dogs to remind them to adopt, not shop. Why? Because when we really want something we tend to notice it everywhere, even when it’s not even really there. We used everyday objects to remind people who wanted dogs, that the entire universe was literally telling them to adopt a dog. These people were then directed to the SPCA Sandton’s Facebook page to look at the albums of cute dogs up for adoption. |
| Medientyp | Presse & Publikationen |
| Fotograf | David Prior |
| Chief Creative Officer | Fran Luckin |
| Creative Director | Stephanie Van Niekerk |
| Executive Creative Director | Glenn Jeffery |
| Texter | Jayson Dicks |
| Art Director | Seth Beukes |
Mehr Projekte
ALLE SEHENThe 411 on ESG
- MARKE:
- Rand Merchant Bank
- AGENTUR:
- Grey Johannesburg
Dry Goods 1
- MARKE:
- Savanna Cider
- AGENTUR:
- Grey Johannesburg
Dry Goods
- MARKE:
- Savanna Cider
- AGENTUR:
- Grey Johannesburg
Gugu
- MARKE:
- Savanna
- AGENTUR:
- GREY South Africa
The Legend of Chakalaka Norris
- MARKE:
- Savanna Chilled Chilli x Nando’s
- AGENTUR:
- Grey Johannesburg
Daisy
- MARKE:
- SPCA
- AGENTUR:
- Grey Johannesburg
Rocky
- MARKE:
- SPCA
- AGENTUR:
- Grey Johannesburg
#DecoloniseAutocorrect
- MARKE:
- Savanna Cider
- AGENTUR:
- Grey Johannesburg
#DecoloniseAutocorrect: Autoloza
- MARKE:
- Savanna Cider
- AGENTUR:
- Grey Johannesburg