FC home & Deco - "The Friendly Break Up Collection"

Wunderman Thompson Lima, Peru

Awards

1685

Marke: FC home & Deco
Länder: Peru

Werbende: FC home & Deco

Titel	The Friendly Break Up Collection
Brief	The Friendly Break Up Collection is a new home furnishing line that breaks up when you do.The collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a simple but innovative idea that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed.The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends.
Agentur	Wunderman Thompson
Kampagne	The Friendly Break Up Collection
Werbende	FC home & Deco
Marke	FC home & Deco
Posted	November 2022
Geschäftsbereich	Haushaltsgeräte, Möbel & Gartenbedarf
Story	The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends.
Medientyp	Case Study
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Global Executive Creative Director	Sebastian Tarazaga
Global Executive Creative Director	Daniel Minaker
Chief Executive Officer (CEO)	Paul Thorndike
VP Creative	Jose Aburto
Executive Creative Director	Bruno Reggiardo
Executive Creative Director	Head of Content Latam
Creative Director	Diego Figueroa
Creative Art Director	Julio Silva
Texter	Militza Quispe
Art Director	Nonoy Pérez De la Vega
Art Director	Diego Izquierdo
Geschäftsführer	Carlos Bernal
Etatdirektor	Vera Cortez
Agency Producer	Sergio Barrio R.
Leiter Strategie	Víctor Garzón
Produktionsfirma	Ladoble Post
Regisseur	Martin Donozo
Regisseur	Seba Mega
Filmproduzent/Produzent	Jose Arnal
Filmproduzent/Produzent	Adrian Aspani
Filmproduzent/Produzent	Vero Pascual
Filmproduzent/Produzent	Lua Carbajal
Filmproduzent/Produzent	Nicolas Trovato
Musik	Jonathan Gejtman
Ton	Jonathan Gejtman