Junge Helden - "Optink (135s)"

McCann Worldgroup Germany

McCann Worldgroup Germany Frankfurt am Main, Deutschland

Awards

616

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Junge Helden
Länder: Frankreich

Werbende: Junge Helden

Titel	Optink (135s)
Brief	3 Germans die every day awaiting an organ transplant.But only 0,001% of Germans donate their organs – because of an opt-in system that requires explicit consent without keeping record of it, leaving the decision to unaware families. Yet, all it takes to opt-in is carrying proof of consent. Whatever its form.25% of Germans are inked.#OPTINK is the free tattoo to become an organ donor.A valid proof of will that allows to express consent and inform decision-makers (families).A life commitment turned into a commitment for life.+550 tattoo studios involved and transformed into organ donor recruitment centers+4500 tattoos recorded = +31500 potential lives saved+2.8bi free impressions
Agentur	McCann Worldgroup Germany
Kampagne	Optink
Werbende	Junge Helden
Marke	Junge Helden
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 1
Geschäftsbereich	Blut-/Organspende
Story	Every day, 3 people in Germany die awaiting an organ transplant. While 84% of Germans support organ donation, only 0,001% eventually donate. Mainly because the government maintains an "opt-in" system that requires explicit consent and fails to implement a national register. Leaving final decision makers, family members, unaware of their loved one's will. Yet, all it takes to opt-in is to carry proof of consent - whatever its form. 1 in 4 Germans are inked.#Optink, the free tattoo to become an organ donor. A proof of will. A statement. A life commitment, for life.
Medientyp	Case Study
Werbeagentur	McCann Germany
Lead Front-End Developer	Chris Taylor
Head of Print Production	Oliver Hugo
Executive Creative Director	Cédric Astrella
Executive Creative Director	Donovan Bryan
Stellvertretender Creative Director	Guto Kono
Senior Copywriter	Schakir Islamow
Creative Director	Mateo Fernandez
Global Lead	Carmen Bistrian
Senior Copywriter	Gabriel Abrucio
Social Media Manager	Pierre-Jean Bernard
Chief Creative Officer	Julien Calot
Grouphead Web Development	Carsten Schneider
Motion Designer	Etienne Philippe
Group Experience Director	Darren Jones
Creative Excellence Manager	Connie Bedenk
Chief Creative Officer	Goetz Ulmer
Creative Director	Bjoern Seib
Produzent	Sabine Schmalenbach
Creative Director	Farah El Feghali
Art Director	Goncalo Gameiro
Etatdirektor	Jan Wilhelm
Head of Project Management	Alexandra Znaty
Etatdirektor	Hajar El Kalaji
Media Relations Manager	Julia Suedholter
Multimedia-Designer	Launde Morel
Software Engineer	Keith Charlton
Technischer Direktor	Behzad Noroozi
Chief Project Manager Digital	Justine Maroux
Project Director Digital	Duc-Huy Tran
Junior Account Manager	Constantin Muehlenhaupt
Bild und Kamera	Ian Scheer
Fotograf	Dirk Laessig
Creative Support	Pedro Americo