Chief Executive Officer (CEO) at Animals Concerns Research & Education & Society

Singapore, Singapur

JBL - "JBL Quantum Guide Play (Film)"

Marke: JBL
Länder: Singapur

BLKJ Havas

BLKJ Havas Singapore, Singapur

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Titel	JBL Quantum Guide Play (Film)
Agentur	BLKJ Havas
Kampagne	JBL Quantum Guide Play
Werbende	Harman International
Marke	JBL
Datum der ersten Ausstrahlung/Veröffentlichung	2023
Geschäftsbereich	TV, HiFi, Video
Story	First person shooter games have captivated gamers across generations. However, among the most played games of all time, none has been made accessible for the visually impaired. With more than 50 million visually impaired gamers in the world, it's time we make games more inclusive. Fueled by research that spanned nearly two years in collaboration with the blind society, JBL Quantum introduces Guide Play. A software that leverages AI and machine learning to turn the objects and structures in the game environment into sounds, allowing the visually impaired to perceive their spatial environment.
Medientyp	Case Study
Länge	135 seconds
Etatdirektor	Boon Ng
Produktionsmanager	K Cheng
General Manager	Fiona Huang
Executive Creative Director	Guilherme Machado
Senior Art Director	Sunny Chuang
Kundenbetreuer	Vera Costan
Technischer Entwickler	David Barkan
Senior Editor	Adzreen Ismail
Digital Agency	Bolha Comunicação
Technology Development	João Frescurato
Technology Development	Nagib Nassif Filho
Technology Development	Adriana Rocha
Kreativpartner	Joji Jacob
Kreativpartner	Khalid Osman
Kreativpartner	Lester Lee
Chief Executive Officer (CEO)	Rowena Bhagchandani