| Titel | How Close |
| Agentur | AMV BBDO |
| Kampagne | How Close |
| Werbende | Department for Transport |
| Marke | DfT |
| Posted | März 2006 |
| Produkt | Motorcycle Safety |
| Geschäftsbereich | Verkehrssicherheit |
| Philosophie | To make car drivers more aware of motorcyclists by communicating a simple action that they can adopt to increase riders' safety to look, look and look again for bikes at junctions and to persuade drivers to adopt this behavioural change. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Produktionsfirma | Stink Films |
| Audio-Postproduktion | Jungle Studios |
| Texter | Mary Wear |
| Art Director | Andy McKay |
| Werbeleiter | Britta Stones |
| Werbeleiter | David Watson |
| Etat-Planer | Clare Hutchinson |
| Etat-Planer | Tom Johnstone |
| Media Planner | Emma Sheehan |
| Cutter | Mark Aarons |
| Post-Produktion | The Mill London |
| Regisseur | James Brown |
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