The Economist - "Cure Imposter Syndrome"

AMV BBDO

AMV BBDO London, Großbritannien

3585

Marke: The Economist
Länder: Großbritannien

Werbende: The Economist

Titel	Cure Imposter Syndrome
Agentur	AMV BBDO
Kampagne	The Economist
Werbende	The Economist
Marke	The Economist
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 1
Geschäftsbereich	Zeitungen, Zeitschriften, Bücher
Slogan	Cure Imposter Syndrome
Philosophie	In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever. Following in The Economist tradition, each billboard introduces a topical twist that will appeal to the intelligence of its readers. The campaign begins with four executions, initially running on the digital screens at Old Street roundabout from Monday 20th to Friday 31st January. UM secured the billboards at the Old Street Roundabout on behalf of The Economist. Located in the heart of the technology quarter in East London, the screens reach approximately 370,000 people daily. The work will roll out to further locations over the coming weeks, including Canary Wharf from Wednesday.
Medientyp	Außenwerbung
Chief Marketing Officer (CMO)	Mark Cripps
SVP, Global Head of Subscriptions Marketing	Mark Beard
Creative Director	Nicholas Hulley
Creative Director	Nadja Lossgott
Strategieplaner	Mike Alhadeff
Strategieplaner	Craig Mawdsley
Kundenbetreuung	Gemma Troup
Agency Producer	Katie Fewster
Medienagentur	UM London
Media Director	Allison McMordie
Etatdirektor	Phil Hampson
Group Business Director	Simon Clark
Business Affairs	Maxine Thompson
Creative Teammitglied	Etyan Smith
Creative Teammitglied	Tim Van Der Mee