| Titel | Field Generals |
| Agentur | Wieden + Kennedy |
| Kampagne | Madden NFL '08 - EA Sports |
| Werbende | Electronic Arts Inc. |
| Marke | EA Sports |
| Posted | August 2007 |
| Produkt | Madden NFL '08 |
| Geschäftsbereich | Videospielekonsolen |
| Slogan | It's in the game. |
| Story | This spot offers a glimpse into how the millions of everyday Madden fans enjoy playing the game and celebrating touchdowns at home or work, solo or with friends, but always jumping up and down in front of their televisions. Through a montage of slow-motion live shots, interspersed with game footage, people are caught up in authentic moments of Madden excitement that portray them as a true subculture of American life. |
| Problem | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Post-Produktion | Joint Editorial House |
| Audio-Postproduktion | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Texter | Will Ulbricht |
| Art Director | Lee Jennings |
| Etatdirektor | Steve Barry |
| Etatdirektor | Victoria Krueger |
| Produzent | Corey Bartha |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Produktionsfirma | RadicalMedia |
| Regisseur | Greg Kohs |
| Cutter | Matt Hilber |
| Direktor Fotografie | Chris Hornbecker |
| Produktionsfirma | Pump Audio, Inc. |
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