Titel | Hank |
Agentur | Rodgers Townsend |
Kampagne | The World According To - The New at&t |
Werbende | AT&T Inc. |
Marke | The New at&t |
Posted | Mai 2006 |
Produkt | TheNewATT.com - MP5 Network |
Geschäftsbereich | Öffentliche Internet Service Providers (ISP) |
Slogan | Your world. Delivered |
Story | AT&T Brand Vertical Print Magazine, Newspaper campaign. |
Philosophie | This campaign positions the new AT&T as a company that sees the world from the only point-of-view that matters yours. Whatever your world, only one company delivers everything you need to make the most of it. |
Problem | To reintroduce and refresh one the great American brands to the world. |
Ergebnis | Eleven executions ran in the Wall Street Journal, USA Today, Fortune, Fast Company, Newsweek, Time and Wired, just to name a few. |
Medientyp | Zeitschriftenanzeige |
Markt | Vereinigte Staaten von Amerika |
Art Director | Luke Partridge |
Creative Director | Michael McCormick |
Texter | Michael McCormick |
Executive Creative Director | Tom Hudder |
Account Supervisor | Chris Hanley |
Account Executive | Molly McLafferty |
Fotograf | Jeff Minton |
Druck-Produzent | Cheryl Sparks |
Texter | Kay Cochran |
Photoshop Artist | Evan Willnow |