| Titel | Disconnect for a While |
| Agentur | Havas Tel Aviv |
| Kampagne | Disconnect for a While |
| Werbende | Steimatzky Book Store |
| Marke | Steimatzky Book Store |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 6 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Story | To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while. Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history. |
| Medientyp | Außenwerbung |
| Chief Marketing Officer (CMO) | Shira Bachar |
| Studio | Franck Abbu |
| Account Executive | Adi Goldstein |
| Account Supervisor | Eden Malka |
| Medienmanager | Lior Grintz |
| VP Clients | Sarit Ben-Tzur |
| Executive Creative Director | Daniel Bnaya |
| Chief Creative Officer | ben sever |
| Chief Executive Officer (CEO) | ben sever |
| Chief Executive Officer (CEO) | Or Gleicher |
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