Hugo Veiga
Global Chief Creative Officer at AKQA, São Paulo
São Paulo, Brasilien
TitelVai ficar fixe
Kampagne Vai ficar fixe
Werbende GoHu
Marke GoHu
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 4
Geschäftsbereich Schallplatten, CDs, DVD & Videos
Story “Everything will be fine” seeks to represent the “old Portugal” in a more “bad ass” guise. In it, fishermen, farmers and folk artists are portrayed almost as rappers in their routines. Sometimes driving a tractor, sometimes sporting freshly caught fish. But, in theese dificult times, "Everything will be fine" is showing the way people look for each other and take care of one another, and also that, someday, it will all be fine for all of us.
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