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Simon Ratigan
Simon Ratigan
Director at Helen Langridge Associates
London, Großbritannien
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Alle Arbeiten sehen
TitelSnail no more
Agentur
Kampagne Snail no more
Werbende CityFibre
Marke CityFibre
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 10
Geschäftsbereich Öffentliche Internet Service Providers (ISP)
Story The advert dramatises how it feels for consumers to have an unreliable and slow connection. The heart of the creative concept depicts a family wearing giant snail shells, struggling to carry out their daily tasks in the home. The shells serve as a metaphor for the burdensome nature of bad broadband and bring to life the impact of poor quality broadband.
Philosophie CityFibre, the UK’s largest independent full fibre platform, has launched its second integrated campaign highlighting the burden of using a legacy broadband network at home in 2023. The campaign will encourage consumers to upgrade their broadband by switching to CityFibre’s network, which is currently being rolled out to up to 8m UK homes.

CityFibre’s second creative campaign will include a TV advert that will run on Sky AdSmart and ITVX, targeted to residents in CityFibre’s coverage area, and will be complemented by paid digital, social, OOH, direct mail and email campaigns.

The campaign has been created by New Commercial Arts, an agency that unites brand and customer creativity to make brands more desirable and easier to buy.

CityFibre’s nationwide full fibre network rollout now passes over 3m premises and is used by over 30 consumer Internet Service Providers including Vodafone, TalkTalk and Zen to provide broadband services. As the network continues to grow and evolve, CityFibre successfully launched the UK’s first wholesale 2.5Gbps symmetrical consumer broadband earlier this year.
Medientyp Fernsehen
Länge
Produktionsfirma
Founder / Executive Creative Director
Art Director
Texter
Agency Producer
Kaufmännischer Geschäftsführer
Senior Account Manager
Senior Strategist
Regisseur
Executive Producer
Produzent
Produktionsmanager
Produktionsmanager
Direktor Fotografie
Produktionsdesigner
Modellbauer
Flame Artist
Kostüme
1st AD
Cutter
Redaktionsbüro
Post-Produktion
Kolorist
Produzent Post-Produktion
Ton
Ton

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