| Titel | Cinderella |
| Titel (Originalsprache) | La cenicienta |
| Agentur | Leo Burnett Colombia |
| Kampagne | Fairy tales - connexion |
| Werbende | Connexion |
| Marke | Conexion Colombia |
| Posted | Mai 2006 |
| Produkt | Child abuse |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | What tales are our children growing up with |
| Story | Use fairy tales as a means to show all the problems children face in Colombia |
| Philosophie | Place ads and posters in strategic places where people could collaborate with the foundation. |
| Problem | child abuse |
| Ergebnis | Calls to the call center increased 15% and internet contacts increased 20%. |
| Medientyp | Presse & Publikationen |
| Markt | Kolumbien |
| Creative Director | Rodrigo Davila |
| Texter | Fabio Medina |
| Art Director | Fabio Medina |
| Creative Director | Carlos Murad |
| Art Director | Carlos Murad |
| Etatdirektor | Ines Posada |
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- Connexion Colombia
- AGENTUR:
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- MARKE:
- Connexion Colombia
- AGENTUR:
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- MARKE:
- Connexion Colombia
- AGENTUR:
- Leo Burnett Colombia