Allstate Foundation - "Lost Purse"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Vereinigte Staaten von Amerika

28691

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Allstate Foundation
Länder: Vereinigte Staaten von Amerika

Werbende: Allstate Foundation

Titel	Lost Purse
Agentur	Leo Burnett Chicago
Kampagne	The Allstate Foundation
Werbende	Allstate Foundation
Marke	Allstate Foundation
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 6
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Story	Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse. The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?”
Medientyp	Internet-Film
Länge	160 seconds
Redaktionsbüro	Whitehouse Post
Executive Creative Director	Mikal Pittman
Executive Creative Director	Jon Wyville
Executive Creative Director	Dave Loew
Stellvertretender Creative Director	Donna Foster
Stellvertretender Creative Director	Kristen Schwanz
Produktionsleitung	Veronica Puc
Group Executive Producer	Denis Giroux
Produzent	Leah Karabenick
Music Producer	Alec Stern
Etatdirektor	Kaitlyn Nolan
Communications Director	Lynsey Elve
Strategy Director	Ariel Tishgart
Account Supervisor	Lily Merritt
Produktionsfirma	Rival School Pictures
Executive Producer	James Blom
Regisseur	Andrew Lane
Direktor Fotografie	Megan Donnelly
Herstellungsleiter	Chris Lettley
Cutter	Matthew Wood
Assistenzredakteur	Steve Kroodsma
Post-Produktion	Lauren Connolly
VFX & Color	Filmworkers
Kolorist	Jeff Altman
Spezialeffekte	Jeff Charatz
Post-Produktion	Derek Goldsmith
Aufnahmestudio	Another Country
Recording Studio Executive Producer	Tim Konn
Sound Engineer	John Binder
Musik	Nylon Studios
Komponist	Lydia Davies
Account Executive	Eva Glas