| Titel | Model |
| Titel (Originalsprache) | Modelo |
| Agentur | BBDO Argentina |
| Kampagne | Pressure - Lays |
| Werbende | PepsiCo Inc. |
| Marke | Lay's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2006 / 8 |
| Produkt | Aired Lay's |
| Geschäftsbereich | Herzhafte Snacks |
| Slogan | Lighter, drier and less fat. |
| Story | The TV campaign shows two women that feels the social pressure of getting married before going 30 and having the figure of a model. |
| Philosophie | The TV campaign tries to change it by showing women that relax, that reject pressure and avoid being smothered. The new Aired Lays bring some air into womens lives. |
| Problem | Today, society asks more and more from women every day. They were supposed to be married before 30, be great mothers, be cool and fashion, have the figure of a model, (and many other requests) all at the same time. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Argentinien |
| Creative Director | Pablo Travieso |
| Texter | Pablo Travieso |
| Account Executive | Alejandro Gowland |
| Regisseur | Alvaro Hernandez |
| Filmproduzent/Produzent | Jacqueline Lijtensten |
| Direktor Fotografie | Nicolas Trovato |
| Creative Director | Gonzalo Vecino |
| Art Director | Gonzalo Vecino |
| Agency Producer | Veronica Zeta |
| Agency Producer | Loli García |
| Etatdirektor | Nicolás Pimentel |
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