Hospital A.C.Camargo Cancer Center - "Bags"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasilien

12657

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Hospital A.C.Camargo Cancer Center
Länder: Brasilien

Werbende: Hospital A.C.Camargo Cancer Center

Titel	Bags
Agentur	J. Walter Thompson Brazil
Kampagne	Superformula to Fight Cancer
Werbende	Hospital A.C.Camargo Cancer Center
Marke	Hospital A.C.Camargo Cancer Center
Posted	JunI 2013
Geschäftsbereich	Krankenhäuse und Klinike
Story	JWT Brazil introduces: "Superformula" to fight cancer. The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment:
Problem	Transform the chemotherapy into a “Superformula.” To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
Ergebnis	An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains.
Medientyp	Verpackung, Marke & Design
Länge	120 seconds
Chief Creative Officer	Ricardo John
Art Supervisor	Fabio Simoes
Creative Director	Hernán Rebaldería
Creative Director	Santiago Dulce
Art Director	Guilherme Sakosigue
Texter	Fabio Ozorio
Kundenbetreuer	Luciana Rodrigues
Kundenbetreuer	Yves Rodrigues
Etat-Planer	Fernand Alphen
Etat-Planer	Isabella Mulholland
Etat-Planer	Stella Pirani
Medienplaner	Aline Moda
Medienplaner	João Dabbur
Medienplaner	Andrez Sanchez
Leiter der Werbeabteilung	Adriana Seixas Braga
Leiter der Werbeabteilung	Luciana Del Nero
Art Buyer	Paula Ferrari
Grafik	Flavio Schaefer
Grafik	Flavio Colella
Produktionsfirma	Vetorzero
Executive Producer	Eliza Flores
Regisseur	Andre Sernaglia
Regisseur	Marcelo Fahd
Illustration	Marcelo Fahd
Illustration	Felipe Kimio
Illustration	Fernando Ricciopo
Animation	Fernando Ricciopo
Post-Produktion	Fernando Ricciopo
Post-Produktion	Marcelo Akira
Regisseur	Gualter Pupo
Cutter	Ricardo Mehedff
Tonproduktion	Shuffle
Advertiser's Supervisor	Irlau Machado Filho
Produktionsfirma	Hungry Man
Post-Produktion	Hungry Man