| Titel | Jenny |
| Agentur | Leo Burnett Sydney |
| Kampagne | You Know with GIO |
| Werbende | Suncorp Group |
| Marke | GIO |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 2 |
| Geschäftsbereich | Versicherung |
| Philosophie | When it comes to insurance, do you just think you're covered - or know you are? It's an innocent enough question that serves as the foundation for GIO's new brand platform created by Leo Burnett, Sydney: You Know with GIO. These conversations revealed that while there are some Aussies who are okay to 'set and forget' their insurance, there are many more who don't just want to think they're covered for the things that matter to them most. They want to know they are. It's this information, and feeling, that gives them a measure of certainty in an otherwise uncertain world. The brand launch campaign will be supported by outdoor, digital, social, content and radio. Campaign material will also be utilised across every customer touchpoint, including contact centres, stores and agents, ensuring existing and new customers feel enlightened through understanding the benefit of 'knowing what they're covered for'. |
| Medientyp | Außenwerbung |
| Länge | |
| Marketing Manager | Natalie Choules |
| Marketing Manager | Bryony Nickless |
| Planning Director | Graham Alvarez |
| Integrated Producer | Cassie Collin |
| Head of Production | Adrian Jung |
| Group Business Director | Belinda Drew |
| Executive Creative Director | Grant McAloon |
| Executive Creative Director | Vince Lagana |
| Creative Director | Ian Broekhuizen |
| Creative Director | Malcolm Caldwell |
| Business-Manager | Lauren McMahon |
| Business Director | Bethany Ryan |
| Media Agency | Starcom |
| Voice Over | Shaun Micallef |
| Sound Design | Damian Enemark |
| Producer | Jessica Bonney |
| Music | Song Zu |
| Composer | Adrian Sergovich |
| Editor | Gabriella Muir |
| Editor | Matt Bennett |
| Producer | Alison Ingram |
| Post Production House | Alt.vfx |
| Colourist | Caleb De Leon |
| Produktionsfirma | Curious Films Limited |
| Producer | Matt Reeder |
| Executive Producer | Matt Noonan |
| Director | Scott Vincent |
| Associate Producer | Kesha Robertson |
Mehr Projekte
ALLE SEHENRegency Tea
- MARKE:
- Mood Tea
- AGENTUR:
- The Monkeys
Tea Master
- MARKE:
- Mood Tea
- AGENTUR:
- The Monkeys
Feed Your Greatness
- MARKE:
- Australian Beef
- AGENTUR:
- The Monkeys
The Other Team
- MARKE:
- Telstra
- AGENTUR:
- The Monkeys
Who Made Beer the Boss of Summer?
- MARKE:
- Canadian Club
- AGENTUR:
- The Monkeys
When will she be right?
- MARKE:
- UN Women Australia
- AGENTUR:
- The Monkeys
Make Lamb, Not Walls
- MARKE:
- Australian Lamb
- AGENTUR:
- The Monkeys
Simply The Best
- MARKE:
- NRL
- AGENTUR:
- The Monkeys
DOMUTS: donuts for dogs
- MARKE:
- CGU Insurance
- AGENTUR:
- The Monkeys