Yell.com - "Yell Shelter"

AKQA

AKQA London, Großbritannien

5639

Marke: Yell.com
Länder: Großbritannien

Werbende: The Yell Group

Titel	Yell Shelter
Agentur	AKQA
Kampagne	Results for real life - Yell.com
Werbende	The Yell Group
Marke	Yell.com
Posted	September 2006
Produkt	Local search engine
Geschäftsbereich	Gelbe Seiten & Verzeichnisse
Slogan	Results for real life.
Story	Local knowledge is the core theme of the six-month campaign introducing Yell.coms new strapline Results for real life. The new campaign emphasizes Yell.coms product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema.
Philosophie	Accomplishing an industry-first, LED bus supersides equipped with GPS tracking display geographically targeted ads highlighting local businesses. Yell.com has retained a fleet of 25 buses that carry messages that change to match the locality as the bus travels within specific areas of Central London. Digital 6-sheets on bus shelters include interactive screens highlighting local shops, restaurants and bars. Each execution is bespoke to the location and pedestrians can interact with the poster to reveal a local map showing the shops, restaurants and bars within walking distance, or a simple bus journey away.
Medientyp	Verkehrmittelwerbung
Markt	Großbritannien
Executive Creative Director	Daniel Bonner
Art Director	James Capp
Account Executive	Claire Langler
Etatdirektor	Frank Pedersen
Texter	Phil Wilce
Grafik-Designer	Chris Williams
Grafik-Designer	Dan Wright
Other	Jo Williams
Produktionsfirma	Drum Screen