| Titel | Equipo (60 sec) |
| Agentur | 180 Amsterdam |
| Kampagne | adidas +10 |
| Werbende | adidas |
| Marke | adidas |
| Posted | JunI 2006 |
| Geschäftsbereich | Firmens-/Institutionnelle Kommunikation |
| Slogan | Impossible Is Nothing |
| Story | Two bored Spanish boys are kicking a football around on a dusty urban pitch behind their apartments. With nothing better to do, they play a familiar game; picking fantasy teams from all their favourite players. Kaka, Cisse, Beckham, Zidane, Raul, Kahn, Ballack; all the big names of football actually turn up to take their places beside the boys. Even the legends, Beckenbauer and Platini,but as they would have appeared in their heyday. The two boys are both captain and coach; bossing the stars around, prior to kickoff. SUMMARY Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup and its audience of billions. With the tournament in adidas homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Frankreich, Deutschland |
| Produktionsfirma | Stink Films |
| Schauspieler | Djibril Cissé |
| Schauspieler | Ricardo Kaká |
| Schauspieler | Zinedine Zidane |
| Schauspieler | David Beckham |
| Schauspieler | Franz Beckenbauer |
| Schauspieler | Oliver Kahn |
| Schauspieler | Juan Roman Riquelme |
| Schauspieler | Gonzalez Raúl |
| Schauspieler | Michael Ballack |
| Schauspieler | Jermain Defoe |
| Schauspieler | Michel Platini |
| Schauspieler | Frank Lampard |
| Schauspieler | Shunsuke Nakanura |
| Creative Director | Andy Fackrell |
| Texter | Lee Hempstock |
| Texter | Richard Bullock |
| Art Director | Chris Landy |
| Art Director | Andy Fackrell |
| Agency Executive Producer | Cedric Gairard |
| Assistant Agency Producer | Sarah Billens |
| Regisseur | Ivan Zacharias |
| Executive Producer | Daniel Bergman |
| Produzent | Nick Landon |
| D.O.P/Lighting Cameraman | Jan Velicky |
| Cutter | Filip Malasek@ Roboto |
| Musik | MassiveMusic |
| Komponist | RJD2 |
| Komponist | Dave Hubbard |
| Tonstudio | Alex Joseph@ Soundeluxe |
| Musikalische Bearbeitung | Alex Joseph@ Soundeluxe |
| Sound Mix | Raja Sehgal |
| Account Supervisor | Dan Gibson |
| Account Supervisor | Mark Schermers |
| Account Supervisor | Nicolas Kettelhake |
| Leiter der Werbeabteilung | Uli Becker |
| Leiter der Werbeabteilung | Arthur Höld |
| Leiter der Werbeabteilung | Levin Reyher |
| Leiter der Werbeabteilung | Andrew Lux |
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