Titel | Domino's Idents |
Agentur | VCCP |
Kampagne | Channel 4 & ITVX Idents |
Werbende | Domino's Pizza |
Marke | Domino's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 8 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Story | Domino’s, the UK’s most loved pizza delivery company, has today launched its latest video-on-demand campaign for its longstanding sponsorships with Channel 4 and ITVX. The new TV sponsorship campaign was devised by VCCP London, Domino’s strategic creative agency and puts its famous sonic branding at the heart of the creative for the very first time. The comic 15” and 5” idents feature different scenes from classic TV and film genres - from wildlife documentaries to crime drama, horror to romance, with each creative mirroring the genre the viewer is about to watch. However, there is a twist as the authentic genres are subverted by the rug-pull of the characters’ real desire...for a Domino's. This is exemplified by the insertion of the Domin-oh-hoo-hoo yodel, now in its third year, and with 93% recognition within the UK |
Medientyp | Fernsehen |
Länge | |
Agentur | VCCP |
Medienagentur | Havas Media Network UK |
Medienagentur | Havas Play |
Werbeleiter | domino |
Web-Programmierung | domino |
Produktionsfirma | MJZ |
Regisseur | Steve Ayson |
Direktor Fotografie | Tom Townend |
Produzent | Amy Appleton |
Produktionsmanager | Lucy Tate |
Produktionsdesigner | Tamás Pataki |
Geschäftsführer | Lindsay Turnham |
Creative Teammitglied | Ben Evans |
Creative Teammitglied | Adam Sears |
Produzent | Frankie Burwell-Wright |
Broadcast Affairs | Julia Matthews |
Broadcast Affairs | Alexia Collins |
Planungsleiter | Ross Cameron |
Assistant Producer | Tuesday Birmingham |
Design Director | Adam Edwards |
Cutter | Mark Edinoff |
Produzent | Frankie Elster |
Ton | King Lear |
Sound Engineer | Jack Sedgwick |
Produzent | Suzy MacGregor |
Post | Rascal Stockholm |
Spezialeffekte | Kalle Lundberg |
Kolorist | James Bamford |
2D-Lead | Kalle Lundberg |
3D Lead | Adam Ahlgren |
Produzent | Jasmine Lewis-Humphrey |
Produzent | Amy Humphrey |
Colour Producer | Jai Durban |
Director of Marketing | Harry Dromey |
Kampagnenmanager | Matt Reed |
Deputy Creative Director | David Masterman |
Geschäftsführender Teilhaber | Jessica Aspinall |
Etatdirektor | Claire Fleet |
Etatdirektor | Bella Johnson |
Senior Account Executive | Nathan Thomas |
Senior Account Executive | Natalina Robarts |
Executive Producer | Sally Archer |
Art | Scott Mitchell |
Designer | Bedi Akcan |
Design Lead | Rachael Hinge |
Creative Resource Manager | Yasmine Moridi |
Financial Manager | Daniel Baban |
Legal | Shabazz Shillingford |
2D Team | Holly Maclean |
2D Team | Toby Aldridge |
Head of Brand | Emma Hackett |