Titel | Roller Coaster |
Agentur | BBH |
Kampagne | Roller Coaster - Barclays |
Werbende | Barclaycard |
Marke | Barclaycard |
Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 1 |
Geschäftsbereich | Kreditkarten |
Story | The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work. |
Philosophie | The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year. |
Medientyp | Fernsehen |
Redaktionsbüro | Final Cut |
Ton | Wave Studios |
Agency Producer | Olly Chapman |
Etatdirektor | Nick Phelps |
Etat-Planer | Nicky Vita |
Creative Director | Adam Tucker |
Art Director | Szymon Rose |
Texter | Daniel Schaefer |
Produktionsfirma | MJZ |
Regisseur | Nicolai Fuglsig |
Direktor Fotografie | Alwin Kuchler |
Post-Produktion | The Mill London |
Cutter | Rick Russell |