The Natural Confectionery Company - "Mumble"

Fallon

Fallon London, Großbritannien

4834

Titel	Mumble
Agentur	Fallon
Kampagne	Contemplative Sweets - The Natural Confectionery Company
Werbende	Cadbury
Marke	The Natural Confectionery Company
Posted	Oktober 2008
Geschäftsbereich	Süßigkeiten, Bonbons
Story	The advertising shows the sweets, come to life, chatting about their naturalness but through a slightly wonky lens.
Philosophie	The advertising idea builds on this heritage by developing a kidult tone of voice, which is at once charming and edgy.
Problem	Founded in Australia in 1947, The Natural Confectionery Company aimed to create fun sweets for people who wanted to enjoy a treat but didnt want to have artificial flavours or colours in them. Launch The Natural Confectionery Company in the UK
Ergebnis	Martin Driver, Senior Brand Manager at Cadbury, said, The advertising has a unique and distinctive look which is great for a new brand. It also clearly explains the proposition in a really engaging way. And it entertains me.
Medientyp	Fernsehen
Länge	30 seconds
Markt	Großbritannien
Werbeleiter	Martin Driver
Executive Creative Director	Richard Flintham
Creative Teammitglied	Dirk van Dooren
Creative Teammitglied	Matthew Keon
Agency Producer	Gemma Knight
Etatdirektor	Tamsin Northridge
Etat-Planer	Tamsin Davies
Regisseur	Tom Kuntz
Filmproduzent/Produzent	Nell Jordon
Produktionsfirma	Morton Jankel Zander (MJZ)