| Titel | Yoga Bus Panel 2 |
| Agentur | Grey Worldwide India (Pvt.) Limited. |
| Kampagne | Incredible India |
| Werbende | Ministry of Tourism India |
| Marke | Ministry of Tourism India |
| Posted | Juli 2006 |
| Geschäftsbereich | Bestimmungsörter (Länder und Plätze) |
| Story | SUMMARY Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.org increased by over 80% over the campaign period and visits to the site increased by almost 40%. Furthermore, 11 promotions conducted through both above-the-line media and online received overwhelming responses at an average of 30,000 entries per promotion a dramatic increase from the historical average of 8,500 9,000 |
| Medientyp | Verkehrmittelwerbung |
| Creative Director | Prathap Suthan |
| Art Director | Jayant Mathew |
| Art Director | Deepti Aurora Ahuja |
| Art Director | Archana Dhanda |
| Kundenbetreuer | Ashutosh Khanna |
| Kundenbetreuer | Naresh Gupta |
| Kundenbetreuer | Sudhir Nair |
| Kundenbetreuer | Satyajit Sen |
| Kundenbetreuer | Ashutosh Sharma |
| Leiter der Werbeabteilung | Amitabh Kant |
| Leiter der Werbeabteilung | Leela Nandan |
| Illustrator | Rohit Kathuria |
| Illustrator | Shaibal Chatterjee |
| Stockfotografie | Corbis |
| Stockfotografie | Getty Images |
Mehr Projekte
ALLE SEHENYoga
- MARKE:
- Ministry of Tourism India
- AGENTUR:
- Grey Worldwide India (Pvt.) Limited.
Wildlife Microsite
- MARKE:
- Ministry of Tourism India
- AGENTUR:
- Grey Worldwide India (Pvt.) Limited.
Yoga Bus Panel 1
- MARKE:
- Ministry of Tourism India
- AGENTUR:
- Grey Worldwide India (Pvt.) Limited.
Ayurveda
- MARKE:
- Ministry of Tourism India
- AGENTUR:
- Grey Worldwide India (Pvt.) Limited.
Ayurveda
- MARKE:
- Ministry of Tourism India
- AGENTUR:
- Grey Worldwide India (Pvt.) Limited.
Yoga 4
- MARKE:
- Ministry of Tourism India
- AGENTUR:
- Grey Worldwide India (Pvt.) Limited.
Yoga 3
- MARKE:
- Ministry of Tourism India
- AGENTUR:
- Grey Worldwide India (Pvt.) Limited.
Yoga 2
- MARKE:
- Ministry of Tourism India
- AGENTUR:
- Grey Worldwide India (Pvt.) Limited.