Titel | Yoga 3 |
Agentur | Grey Worldwide India (Pvt.) Limited. |
Kampagne | Incredible India |
Werbende | Ministry of Tourism India |
Marke | Ministry of Tourism India |
Posted | Juli 2006 |
Geschäftsbereich | Bestimmungsörter (Länder und Plätze) |
Story | SUMMARY Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.org increased by over 80% over the campaign period and visits to the site increased by almost 40%. Furthermore, 11 promotions conducted through both above-the-line media and online received overwhelming responses at an average of 30,000 entries per promotion a dramatic increase from the historical average of 8,500 9,000 |
Medientyp | Plakat |
Creative Director | Prathap Suthan |
Art Director | Jayant Mathew |
Art Director | Deepti Aurora Ahuja |
Art Director | Archana Dhanda |
Kundenbetreuer | Ashutosh Khanna |
Kundenbetreuer | Naresh Gupta |
Kundenbetreuer | Sudhir Nair |
Kundenbetreuer | Satyajit Sen |
Kundenbetreuer | Ashutosh Sharma |
Leiter der Werbeabteilung | Amitabh Kant |
Leiter der Werbeabteilung | Leela Nandan |
Illustrator | Rohit Kathuria |
Illustrator | Shaibal Chatterjee |
Stockfotografie | Corbis |
Stockfotografie | Getty Images |