GSD&M launched a documentary style U.S. Air Force campaign Do Something Amazing that features real Airmen and the amazing things they do everyday. Campaign is the first since USAF Weve been waiting for you campaign that launched in 2003.
Philosophie
The Do Something Amazing work features Airmen in action as they fly and fight, call in air strikes, jump out of airplanes as well as their personal, unscripted take on what they do.
Problem
As user-created content sites such as YouTube and GoogleVideo rapidly increase in popularity, Air Force Recruiting Service wanted to create a campaign that features similar, authentic, non Hollywood work.
Ergebnis
The DSA campaign encompasses TV, print, webisodes and a new website with over an hour of unscripted videos, Airmen profiles, interactive and downloadable features.