Tieturi - "Fire"

Publicis International Oy

Publicis International Oy Helsinki, Finnland

2433

Marke: Tieturi
Länder: Finnland

Werbende: Tieturi

Titel	Fire
Agentur	Publicis International Oy
Kampagne	The Most Evolved - Tieturi
Werbende	Tieturi
Marke	Tieturi
Posted	Oktober 2006
Produkt	IT & Business courses
Geschäftsbereich	Universitäten und Berufschulen
Slogan	Business is evolving, you should too.
Philosophie	We show that Tieturis business courses makes you better than your colleaques. Because inner development is hard to visualize, we went all the way to prehistory to show how one can be more efficient, a lot smarter and - quite simply more evolved than others. Target audience is IT specialists and project managers, who are (at least in Finland) usually targeted with boring advertising from their own area, but who are on the other hand used to extravagant communication on the internet.
Problem	People did not know what Tieturi does. The product category (business courses) is way too wide (from IT and project management courses to top-class business management courses). We needed to tell people that what ever your role of the organinzation is, Tieturi has a course just for you.
Ergebnis	We doubled the amount of people in the net site. We changed the culture inside Tieturi (now they consider themselves the most evolved) Huge amount of positive feedback. One problem was, that Tieturi's competitors always copied Tieturi's messages from advertising, (Tieturi is the marketleader) Now Tieturi has a look and feel that compeitors can't copy.
Medientyp	Zeitschriftenanzeige
Markt	Finnland
Art Director	Sami Anttila
Texter	Tomi Winberg
Other	Asko Roine
Filmproduzent/Produzent	Mitro Puttonen
Fotograf	Jussi Hyttinen
Etatdirektor	Miika Helenius
Produktionsfirma	Kustom
Post-Produktion	Studio Pluto