Vida Mujer - "Don't Die for Me: A Love Book Written By Men Who Abused Women"

Circus Grey

Circus Grey Lima, Peru

10560

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Vida Mujer
Länder: Peru

Werbende: Vida Mujer

Titel	Don't Die for Me: A Love Book Written By Men Who Abused Women
Agentur	Circus Grey
Kampagne	Don't Die for Me
Werbende	Vida Mujer
Marke	Vida Mujer
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 5
Geschäftsbereich	Menschenrechte
Story	In the last six years 680 women have been murdered in Peru by their partners. To raise awareness about this delicate issue, Circus GREY and Vida Mujer, a peruvian NGO dedicated to women’s rights, have just released a book titled “No te mueras por mi” (Don´t die for me). The white side of the book features 25 apology letters, emails and text messages written by abusive men to their girlfriends and wives after episodes of domestic violence. Their apologies sound genuine and for a split second we believe them too. The black part of the book, however reveals the dark events that followed after these apologies were sent. Finally, the book gives you a parting message and a hot line to call for help. “If you are being abused don´t become another page in this book”
Medientyp	Case Study
Länge	120 seconds
Executive Creative Director	Juan Carlos Gómez de la Torre
Stellvertretender Creative Director	Emiliano Gonzalez De Pietri
Creative Director	Charlie Tolmos
Creative Director	Celso Zelaya
Texter	Renato Martinez
Texter	Alejandra Gomez De La Torre
Art Director	Tony Cruz
Art Director	Giancarlo Rodas
Graphic Post Production	Manuel Moreno
Agency Producer	Renzo Merkt
Project Coordination	Charo Malaga
Project Coordinaton	Brenda Lack
Etatdirektor	Andrea Corvetto
Fotograf	Alex Freundt
Produktionsfirma	Rebecca
Regisseur	Matias Gutierrez
Direktor Fotografie	Cesar Fajardo
Executive Producer	Alejandro Noriega
Produzent	Eduardo Guerra
Produktionsassistant	Pamela Delgado
Musik	Sin Anestesia