MasterCard Corporate - "Global Structure"

McCann Worldgroup

McCann Worldgroup New York, Vereinigte Staaten von Amerika

4757

Titel	Global Structure
Agentur	McCann Worldgroup
Kampagne	Heart of Commerce - MasterCard
Werbende	Mastercard International
Marke	MasterCard Corporate
Posted	Oktober 2006
Produkt	Heart of Commerce Campaign
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Story	MasterCard Worldwide Corporate Business to Business Campaign MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But its so much more than just a credit card. Our task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCards partners, putting it at The Heart of Commerce. Its a complex, multifaceted message, so we needed to devise an engaging vehicle to communicate the many benefits. The last thing we wanted were ads that looked Corporate and be like the usual wallpaper out there. You know the stuff with people of different nationalities wearing hard hats and carrying laptops in front of high tech buildings all over the world. Smiling.
Medientyp	Zeitschriftenanzeige
Markt	Vereinigte Staaten von Amerika
Texter	Robert Frost
Other	Joyce Thomas
Other	Jacqueline Messina
Other	Richard O'Leary
Art Director	Michele Raso