Titel | Rose Bowl |
Agentur | Wieden + Kennedy |
Kampagne | NCAA Football '08 - EA Sports |
Werbende | Electronic Arts Inc. |
Marke | EA Sports |
Posted | Juli 2007 |
Produkt | NCAA Football '08 |
Geschäftsbereich | Videospielekonsolen |
Slogan | How Does It Feel? |
Story | Shot entirely using NCAA Football 08 game footage, this spot changes the history of the final play of the epic 2007 Fiesta Bowl match-up between the heavily favored Oklahoma Sooners and underdog Boise State Broncos. Similar to the real game, Boise State attempts the Statue of Liberty play on the game winning 2 point conversion attempt. This time, though, an Oklahoma linebacker stuffs the Broncos running back just short of the end zone. |
Problem | To create excitement around the launch of NCAA Football '08 and allow college football fans to interact more deeply than ever with their favorite teams. |
Medientyp | Fernsehen |
Länge | |
Produktionsfirma | Extreme Music |
Tonstudio | Joint Editorial House |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Texter | Clarence Ford |
Art Director | Sean Donnell |
Etatdirektor | Steve Barry |
Etatdirektor | Victoria Krueger |
Agency Producer | Endy Hedman |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Agency Executive Producer | Ben Grylewicz |
Produktionsfirma | Form |
Regisseur | Jesse Dylan |
Produktionsfirma | MoPhonics |