EA Sports - "Red River"

Wieden + Kennedy

Wieden + Kennedy Portland, Vereinigte Staaten von Amerika

4439

Titel	Red River
Agentur	Wieden + Kennedy
Kampagne	NCAA Football '08 - EA Sports
Werbende	Electronic Arts Inc.
Marke	EA Sports
Posted	Juli 2007
Produkt	NCAA Football '08
Geschäftsbereich	Videospielekonsolen
Slogan	How Does It Feel?
Story	Shot entirely using NCAA Football 08 game footage, this spot changes the history of the final play of the epic 2007 Fiesta Bowl match-up between the heavily favored Oklahoma Sooners and underdog Boise State Broncos. Similar to the real game, Boise State attempts the Statue of Liberty play on the game winning 2 point conversion attempt. This time, though, an Oklahoma linebacker stuffs the Broncos running back just short of the end zone.
Problem	To create excitement around the launch of NCAA Football '08 and allow college football fans to interact more deeply than ever with their favorite teams.
Medientyp	Fernsehen
Länge	30 seconds
Produktionsfirma	Extreme Music
Tonstudio	Joint Editorial House
Creative Director	Jose Cabaco
Creative Director	Tim Wolf
Texter	Clarence Ford
Art Director	Sean Donnell
Etatdirektor	Steve Barry
Etatdirektor	Victoria Krueger
Agency Producer	Endy Hedman
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Agency Executive Producer	Ben Grylewicz
Produktionsfirma	Form
Regisseur	Jesse Dylan
Produktionsfirma	MoPhonics