Titel | Behind the wheel, think about driving |
Agentur | LG2 |
Kampagne | Distracted |
Werbende | Société de l’assurance automobile du Québec |
Marke | SAAQ |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 2 |
Geschäftsbereich | Versicherung |
Philosophie | The Société de l’assurance automobile du Québec (SAAQ) created a new ad for its “Distracted” series. For a third consecutive year, the campaign aims its headlights at this important safety issue, focusing this year on an all-too-common behaviour: driving while mentally distracted. Regardless of how many years you have behind the wheel or the type of vehicle, driving is a complex task that demands total attention. The campaign dramatically drives home the message: When you’re lost in thought, you’re not behind the wheel. Absent-mindedness is literally in the driver’s seat of a dialogue-free, driver-free video. Like someone suddenly snapping out of a daydream, the terrible consequences of distracted driving can hit you in the blink of an eye. The result is a stark and powerful message that speaks volumes without uttering a word. |
Medientyp | Fernsehen |
Länge | |
Werbeleiter | Patrice Letendre |
Werbeleiter | Anne Marcoux |
Creative Vice President | Luc DuSault |
VP, Strategy | Sophie-Annick Vallée |
Creative Director | Éric Chavagnac |
Creative Director | Luc DuSault |
Texter | Éric Chavagnac |
Art Director | Vincent Bernard |
Strategist | Pauline Desprès |
Content | Valérie Bédard |
Content | Vincent Deslauriers |
Content | Vincent Bernard |
Content | Éric Chavagnac |
Kundenbetreuung | Alexandra Laverdière |
Kundenbetreuung | Camille Savard |
Agency Producer | Isabelle Fonta |
Motion Design | Daniel Martinez-Mendoza |
Cutter | Dominic Montplaisir |
Medienagentur | Touché! phd |
Medienagentur | Cossette Media |
Produktion Grafik | Marie-Ève Roussy |
Produktionsfirma | Gorditos |
Regisseur | Nicolas Monette |
Direktor Fotografie | Barry Russell |
Produktion | Véronique Poulin |
Post-Produktion | Post-Moderne |
Ton | Circonflex |
Sound Engineer | Dominic Cabana |