‎Co-Founder and Creative Director at Commission at Commission Creative Agency

Barcelona, Spanien

Nike - "Do you suffer? 2"

Marke: Nike
Länder: Spanien

VillarRosàs Barcelona, Spanien

4945

Titel	Do you suffer? 2
Agentur	VillarRosàs
Kampagne	Do you suffer? - Nike
Werbende	Nike
Marke	Nike
Posted	November 2006
Geschäftsbereich	Sportbekleidung
Slogan	Do you suffer more when you run or when you don't go out for a run?
Story	DO YOU SUFFER MORE WHEN YOU RUN OR WHEN YOU CAN'T GO OUT FOR A RUN? The campaign is aimed at core runners, non-professional runners who run more than five days a week. The creative strategy is based on an insight into runners. How they suffer when they run is less than their suffering when they can't run. Hence the campaign concept: "Do you suffer more when you run or when you can't go out for a run?" Production was by photographer Carlos Spottorno. The runners used were chosen from the target and they were taken to the limit of their strength. The aim was to get a realistic photograph that would reinforce the concept. The athletes were taken to the limit of their strength. One fainted, another vomited...
Medientyp	Plakat
Markt	Portugal, Spanien
Account Executive	Juan Badilla
Creative Director	Fernando Codina
Texter	Miguel Ángel Elizalde
Art Director	Javier Gracia
Etatdirektor	Jordi Rosàs
Fotograf	Carlos Spotorno
Executive Creative Director	Oriol Villar
Art Director	Marius Zorrilla
Produktionsfirma	SunnyDay