Amnesty International - "Freedom of Speech in Belarus"

Saatchi & Saatchi

Saatchi & Saatchi Warsaw, Polen

7326

Titel	Freedom of Speech in Belarus
Titel (Originalsprache)	Wolnosc slowa na Bialorusi
Agentur	Saatchi & Saatchi
Kampagne	Freedom of speech in Belarus - Amnesty International
Werbende	Amnesty International
Marke	Amnesty International
Posted	April 2006
Geschäftsbereich	Gemeinnützige Organisationen
Slogan	What freedom of speech looks like in Belarus
Story	Amnesty International has decided to show to the Polish public what freedom of speech looks like in Belarus. To achieve that we have brought back to life censorship in Poland.
Philosophie	Censored: the biggest Polish daily and Europes 6th largest newspaper Gazeta Wyborcza .
Problem	Make people willing to back Amnesty International fight for freedom of speech in Bielarussia.
Ergebnis	Taking into account the combined circulation of Polands two largest newspapers, the event touched a captive audience of over 700,000 readers. Over 300000 visits to the amensty.org.pl website within 1 day! Over 100000 protests e-mailed from amensty.org.pl to president Lukashenko on 1 day! The following informed about the event: 40 TV reports, 30 radio reports, 28 press articles and hundreds Internet websites.
Medientyp	Zeitungsanzeige
Markt	Polen
Texter	Jakub Korolczuk
Art Director	Ryszard Sroka
CEO	Marek Zoledziowski
PR Manager	Pawel Usakowski
Account Supervisor	Jolanta Mazurek