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Remco Graham
Remco Graham
Chief Creative Officer at Now, London
London, Großbritannien
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TitelDementia
Agentur
Kampagne Tackle Dementia
Werbende Department of Health
Marke DoH
Datum der ersten Ausstrahlung/Veröffentlichung 2011 / 3
Geschäftsbereich Informations-/Hilfevereinigung über der Krankheit
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The TV advert tells the story of a daughter who becomes concerned after noticing her father’s memory problems and encourages him to see the doctor. An early diagnosis means she can keep the dad she knows for a little longer, because he can now get the right treatment and support.
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The Department of Health has launched a new advertising campaign, urging people to spot the early signs of dementia and to get early diagnosis.
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