AdForum
Markus Ahlm
Markus Ahlm
Produzent at Colony
Stockholm, Schweden
Bearbeiten
Alle Arbeiten sehen
TitelBeyond the rainbow
Agentur
Kampagne Beyond the rainbow
Werbende H&M
Marke H&M
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 6
Geschäftsbereich Kleidung
Philosophie Pride is more than just a colorful celebration. Beyond the rainbow lies the real stories that give the flag its meaning. This can be easy to forget when almost every person, product and brand goes full rainbow once a year. That’s why for this Pride, H&M is showing their support for the LGBTQIA+ community with an innovative campaign that reclaims and recharges these rainbows with deep meaning, turning each one into a canvas for personal stories of pride that often get lost amongst the colors. B-Reel has developed a digital experience that lets anyone scan rainbow Pride flags — from actual flags to rainbow donuts, shampoo, teddy bears, clothing and everything in between. Once scanned, the viewer will be led #BeyondTheRainbow to a series of intimate, surprising, heartbreaking and joyful stories that let us feel what Pride really means. Visit beyondtherainbow.hm.com to experience it for yourself.
Medientyp Interaktiv
Länge
Soundtrack Tami T "Ohlogy"
Mehr Informationen https://we-made-a-thing.com/case-study/beyond-the-rainbow-case-study
Executive Creative Director
Executive Creative Director
Creative Lead / Art Director
Texter
Designer
Junior Designer
Director of Innovation
Technischer Direktor
Developer
Strategist
Brand Director
Produzent
Produzent Digital
Agency Producer
Agency Producer
Produzent
Produktionsfirma
Regisseur
Cutter
Fotograf
Post-Produktion

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Beyond the Rainbow

Marke: H&M
Agentur: B-Reel
Medien: Case Study
Beyond the Rainbow

Marke: H&M
Agentur: B-Reel
Medien: Anwendungen
Beyond the rainbow

Marke: H&M
Agentur: B-Reel
Medien: Internetseiten
Beyond the Rainbow

Marke: H&M
Agentur: B-Reel
Medien: Internetseiten

Im Trend

Malin Hanås

Creative Director
LONDON, Großbritannien
Poke

I’m Malin Hanås, a Creative Director at POKE in London. I’ve...

Gilles Fichteberg

Cofondateur
Paris, Frankreich
Rosapark, Paris

Gilles Fichteberg a commencé sa carrière en tant que directeur ar...

Lawrence Ribeiro

ACTION DIRECTOR
London, Großbritannien
Art & Action Productions

Lawrence Ribeiro has created over 100 action sequences involving...

Joseph Dubruque

Associate Creative Director
Paris Area, France, Frankreich
HEREZIE

Graduated in Applied Mathematics by the Faculty of Science in Lil...

blue lu

Creative Director
shanghai, China
BBH Shanghai

Blue has over 10 years of experience in advertising. Blue was sel...

Jacobi Mehringer

Art Director
Greater New York City Area, Vereinigte Staaten von Amerika
Johannes Leonardo

Find me at jacobi.work

Alex Bodman

Global Creative Director
New York, Vereinigte Staaten von Amerika
Spotify

I'm a creative director with a decade's experience working with s...

Adrian Rossi

Executive Creative Director
London, Großbritannien
AMV BBDO

Adrian started at Saatchi and Saatchi before moving to BBH where...
MEHR PROFILE ANSEHEN

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's