Titel | Artists, Rode Kruis-Vlaanderen and Croix-Rouge de Belgique mobilize for Ukraine |
Agentur | BBDO Belgium |
Kampagne | Artists, Rode Kruis-Vlaanderen and Croix-Rouge de Belgique mobilize for Ukraine |
Werbende | Red Cross |
Marke | Belgian Red Cross |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 2 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | Some songs by big artists like Ed Sheeran, Years & Years or Tame Impala have gotten brand new music videos. Videos in which the original footage, largely shot in Ukraine, has disappeared. Because with the conflict raging there, a lot of people and infrastructure are at risk of disappearing too. With that action, BBDO and Rode Kruis-Vlaanderen want to put the victims back at the heart of the conversation. |
Medientyp | Case Study |
Länge | |
Werbeleiter | Sara Jacobi |
Werbeleiter | Linde Woestenborghs |
Advertising Manager | Joachim Deman |
Werbeleiter | Sandrine Devers |
Werbeleiter | Tiziana dOlne |
Creative Director | Antoinette Ribas |
Creative Director | Grégory Ginterdaele |
Creative Director | Marc-Richard Vanderheyden |
Creative Teammitglied | Louise Cornet |
Creative Teammitglied | Loup Delpierre |
Texter | Philippe Mertens |
Texter | Thibault Jacobs |
Produktionsleitung | Patricia Van De Kerckhove |
Filmproduzent/Produzent | Eva Segers |
Filmproduzent/Produzent | Marlies Neudt |
Cutter | Neil Skeet |
Cutter | Annelies Carnoy |
Sound Engineer | Mathieu Schots |
Sound Engineer | Jeremy Vettorel |
Chief Creative Officer | Pascal Kemajou |