| Titel | Leafblower |
| Agentur | Dentsu Creative |
| Kampagne | Mood Tea Campaign |
| Werbende | Mood Tea |
| Marke | Mood Tea |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 8 |
| Geschäftsbereich | Kaffee, Tee, Kakao |
| Story | It’s not every day you get to sell a not-for-profit using poo jokes, cold showers and a mounted panda head. But that’s what we did to sell Mood Tea - a social enterprise committed to fighting suicide and mental health issues amongst youth in Australia. Their brief to us was about as simple as could be: get noticed and sell more tea. But without much funding and in a very cluttered retail environment, we needed to break not-for-profit conventions. No violin music. No sad children. Instead we built our campaign off the insight that most people, no matter how good they are, wouldn’t just buy a product because it does good for the world. It had to be a good quality product too. With that in mind we launched a series of ads with a mean-spirited and detestable spokesperson. His message: he doesn’t drink the tea because it does good; he drinks it because it tastes good. |
| Medientyp | Außenwerbung |
| General Manager | Rachel Troy |
| Marketing Manager | Kate Holland |
| Strategy Director | Tim Mottau |
| Creative Director | Chris Berents |
| Creative Director | Ant Hatton |
| Etatdirektor | Josh Pelz |
| Produzent | Tom Pearce |
| Medien (Agentur) | Carat Intraprasit |
| Geschäftsführer | Lauren Small |
| Audio | Rebecca Rumble |
| Chief Executive Officer (CEO) | Chris Freel |
| Chief Creative Officer | Mandie Van Der Merwe |
| Chief Creative Officer | Avish Gordhan |
| Strategist | Wil Koslowski |
| PR | Tiffany Simon |
| Account Executive | Emma Heazlett |
| Casting | McGregors Casting |
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