Endeavor Brasil - "Bureaucracy Typeface"

Tech and Soul São Paulo, Brasilien

2029

Marke: Endeavor Brasil
Länder: Brasilien

Werbende: Endeavor Brasil

Titel	Bureaucracy Typeface
Agentur	Tech and Soul
Kampagne	Bureaucracy Typeface
Werbende	Endeavor Brasil
Marke	Endeavor Brasil
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 4
Geschäftsbereich	Gemeinnützige Organisationen
Philosophie	Brazilian bureaucracy is one of the biggest in the country. While it takes about two days to start a business in Canada and eight in Mexico, in Brazil this period is up to 80 days. And when it’s working, entrepreneurs lose 85 days a year on average only in bureaucratic processes of their companies. Drawing attention to how the bureaucracy holds not only individual businesses, but the whole country’s economy, Endeavor Brazil – organization that supports entrepreneurship worldwide – has begun a movement to change this reality. Inspired by the "Stop" sign, the universal icon of stopping, the company launched “Bureaucracy Typeface”, an exclusive and totally personalized typeface created and designed by São Paulo based agency Tech and Soul. The font was presented with a media campaign, bringing relevant information about how bureaucracy interrupts the country's development, and also with a website, billboards and digital media. The communication also encouraged companies to download the typeface and use it as a header image on their Facebook business pages, counting with the participation of some of the biggest Brazilian companies. To reinforce the campaign in São Paulo, the main capital of Brazil and headquarter of the largest companies in the country, messages with real steel “Stop” signs, forged in the format of the Bureaucracy Typeface letters and installed in strategic points of the city.
Medientyp	Internetseiten
Länge	111 seconds
Creative director	Flavio Waiteman
Texter	Daniel Magri
Art director	Renan Bulgari
Account	Claudio Kalim
Account	Fernando Amino
Account	Leda Cicchello
Executive producer	Rogerio Gonçalves
Client approval	Gabriela Fernandes
Client approval	Marcelo Baird
Client approval	Marcela Zonis