Deutscher Fußballbund - "La Ola"

D'Arcy Deutschland Frankfurt am Main, Deutschland

4322

Titel	La Ola
Agentur	D'Arcy Deutschland
Kampagne	La Ola
Werbende	Deutscher Fußballbund
Marke	Deutscher Fußballbund
Posted	Dezember 1999
Produkt	Bid for World Cup 2006
Geschäftsbereich	Kultur, Freizeit & Sport
Story	The German Football Assoc. is bidding for the organisation of the World Cup 2006. The campaign is sponsored by Adidas, Bayer, Deutsche Bahn, Dresdner Bank, Lufthansa, Mercedes Benz and Deutsche Telekom. The decision on the venue of the World Cup 2006 will be made in July 2000. The support of the German people is crucial for the bid. If there is broad support throughout the country it will be easier to find acceptance for measures which have to be taken in the course of the bid. Furthermore, this will send an important signal to the decision makers of the FIFA committee that Germany really stands behind the bid. The campaign for D'Arcy addresses a national as well as international audience.
Medientyp	Fernsehen
Länge	55 seconds
Markt	Deutschland
Creative Director	Oliver Hesse
Texter	Nikolaj Lubnow
Art Director	Melanie Lewanowski
Agency Producer	Andreas Liehr
Regisseur	Christopher Roth
Musik	Michael Kadelbach
Cutter	Barbara Gies
Produktionsfirma	Neue Sentimental Film