| Titel | Brexit Reassurance Campaign |
| Agentur |
Publicis London
|
| Kampagne |
Brexit Reassurance Campaign
|
| Werbende |
P&O Ferries
|
| Marke |
P&O Ferries
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2020 / 1
|
| Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
|
| Story | Brexit. It’s dragged on hasn’t it? It’s almost a taboo word, up there with the topics to avoid at a dinner party. So, rather than contributing to the doom and gloom headlines around the UK’s imminent departure from the EU, P&O Ferries produced these ads to defuse the negativity around Brexit and bring a little playful humour and positivity to the conversation. While on a commercial level, the ads provide reassurance that P&O Ferries remains committed to their 180-yearlong endeavour of connecting the UK and mainland Europe, regardless of the outcome. |
| Medientyp |
Presse & Publikationen
|
| Executive Creative Director |
Dave Monk
|
| Creative Director |
Steve Paskin
|
| Texter |
Nigel Roberts
|
| Art Director |
Steve Paskin
|
| Designer |
Dave Stansfield
|
| Kaufmännischer Geschäftsführer |
Matt René
|
| Etatdirektor |
Leah Schneider
|
| Kundenbetreuer |
Caroline Pollard
|
| Produzent |
Stephanie Dracos
|
| Medienagentur |
Starcom MediaVest
|
| Medienplaner |
Brenna Larson
|
| Post-Produktion |
Prodigious UK
|
